Gamberge, Mathilde Bel and Anatole Zangs take over the Vin De France Insta feed.

For 2022, three French Touch illustrators have been tasked with providing content for the VDF Instagram feed. Their names are Gamberge, Mathilde Bel and Anatole Zangs and besides their talent, they have one thing in common – all things wine!

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Last year, the new generation of Frenchy illustration was showcased by inviting some of its exponents to embrace the VDF values that are freedom, quality and creativity. They were given the ultimate creative playground to express their different spaces.

This year, Vin De France is replicating the experience by partnering with Gamberge, Mathilde Bel (already on board last year) and Anatole Zangs. These French artists will take turns to illustrate the 100% French Touch that is an integral part of the designation.

Mathilde Bel now lives in Berlin and has a particular soft spot for minimalist genres, lending everyday life a cinema feel. She uses gentle, pervasive hues, as if her illustrations came with a sound track. When she is not designing for VDF, she mostly features in cutting-edge magazines like Mint Magazine or Doolittle.

Gamberge lives in the countryside around Lyon. She has put her body and soul into wine (in drawings) for exhibitions, happenings, publishing projects and even labels for winegrowers and winemakers. And she has already turned her hand to designing for VDF because her artwork includes the VDF Varietal Zodiac !

Both will take it in turns on the feed, embracing three narrative arcs:

• Scenes from daily life: along the banks of Saint-Martin’s canal, in the mountains or other places,
• Moonlit night time scenes: in restaurants, at home or outdoors
• Uber-cult French fiction, both series and films, like Asterix & Obelix and Kaamelott

Anatole Zangs, a former child ballet student turned freestyle wine critic, will be having some fun injecting fondness and humour into wine lingo riddled with exquisite but sometimes bewildering words. The bouquet and amphora… have already made it into his dictionary of drawings, and many others are on the way!

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